We cannot continue marketing as we used to when Canary bananas had a privileged position in our market
The Canary Islands banana has been immersed in a dynamic of low prices for over a year, with no clear end in sight. "The truth is that there is an overproduction of Canary bananas, and the sector is struggling to sell them in its traditional market, which is the Iberian Peninsula and the Balearic Islands," says Amable del Corral, from PALCA. "But how did we get to this situation?"
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