"We must maintain the bond that connects us with consumers."

2025-05-21 00:00

From May 13th to June 2nd, 2025, French bananas will be featured prominently at three Parisian train stations. A new communication campaign will emphasize their position as France's preferred brand, with posters displayed at Saint-Lazare station and the distribution of bananas for three consecutive weeks.

More. Go to the article

Freshplaza.com

FreshPlaza is one of the world's most well-known global media platforms for the fresh fruits and vegetables industry, providing its readers with the latest market developments and trends. The team of writers and editors source news from all over the world, and a daily newsletter is sent out with dedicated issues for North America, Latin America, Europe, Asia, Oceania, and Africa.

FreshPlaza is by nature an interactive concept that relies on the participation of its readers, where readers are encouraged to use the platform for publishing free press releases (500 words or less) and job advertisements.

Add comment

Commentary option available only for users with a subscription purchased