Bayer has launched a new commercial strawberry variety.

2026-01-08 00:00

Bayer has announced the launch of Baya Solara, the first commercial strawberry variety from Bayer's De Ruiter brand. The launch is a crucial part of the company's strategic expansion into the strawberry market and follows Bayer's acquisition of the strawberry assets from UK-based NIAB in 2023.

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