"‘Berries should be fun’: Angus Soft Fruits launches brand refresh"

2025-06-09 10:00

A new berry brand created by Angus Soft Fruits, a Scottish berry marketing company, will be introduced to retailers with consumer tastings, bagpipes, and theater performances, focusing on creating a fun and emotional connection with consumers.

More. Go to the article

Fruitnet.com

Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.

Add comment

Commentary option available only for users with a subscription purchased