"Easter, in terms of sales, may well be the best holiday"
Easter always brings excitement to the fresh produce trade. "Easter sales are always strong; it may well be the best holiday in terms of sales," says Henk van Walderveen of the namesake fresh produce wholesaler from Nieuwegein. "Top sellers are the entire soft fruit package (raspberries, blackberries, blueberries, and strawberries), but there's also a strong demand for flav…
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