"More and more supermarkets request our strawberries under their own brand"
"Although volumes are still limited, we are processing around 7 thousand punnets a day, most of which with the distributor brand. We supply around twenty supermarkets in general but while, up until last year, only one or two chains preferred branded products, the figure has doubled over the past month," reports Giuseppe Zuccarella (in the photo below) from OP Zuccarella in Scanzano Jonico
FreshPlaza is one of the world's most well-known global media platforms for the fresh fruits and vegetables industry, providing its readers with the latest market developments and trends. The team of writers and editors source news from all over the world, and a daily newsletter is sent out with dedicated issues for North America, Latin America, Europe, Asia, Oceania, and Africa.
FreshPlaza is by nature an interactive concept that relies on the participation of its readers, where readers are encouraged to use the platform for publishing free press releases (500 words or less) and job advertisements.