Network of asparagus and berry associations: First German Asparagus Day successfully launched
Due to the weak demand and low prices for asparagus in the 2022 season, the Network of Asparagus and Berry Associations (Netzwerk der Spargel- und Beerenverbände e.V.) commissioned Pretzlaw Communications to develop an image campaign for asparagus. Because Germany's first spring vegetable pays attention to current topics such as healthy, regional and seasonal nutrition under fair production conditions and with
Fruchthandel is a global media company located in Düsseldorf, Germany. The company's main focus is on fresh fruits and vegetables, covering everything from planting and cultivation to distribution and consumption. With its roots dating back to 1916, Fruchthandel has a long history of providing expert and timely information on the topic of fruits and vegetables through its flagship magazine, "Fruchthandel Magazin". In addition to the weekly publication, the company also offers special national and thematic editions, an industry guide, and a daily newsletter, "Fruchthandel Newsmail".