One million kilograms per week sets a new record for strawberry production, generating €165 million in revenue for the year.

2026-04-30 00:00

The new strawberry season of Coöperatie Hoogstraten officially started on March 18. This product is available year-round thanks to light-controlled winter cultivation, but this moment remains symbolic of the start of the summer season. Michiel Vermeiren states that production is picking up rapidly.

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