"Our mission is to introduce new strawberry varieties to the market faster and at a lower cost."

2026-03-17 00:00

The commercial vegetable greenhouse sector in North America initially began by incorporating seeds and technology from Europe. However, when it comes to strawberries, the process was more challenging due to significant differences between the strawberry markets in the two continents, as noted by Paul J Mastronardi from Red Sun Farms.

More. Go to the article

Freshplaza.com

FreshPlaza is one of the world's most well-known global media platforms for the fresh fruits and vegetables industry, providing its readers with the latest market developments and trends. The team of writers and editors source news from all over the world, and a daily newsletter is sent out with dedicated issues for North America, Latin America, Europe, Asia, Oceania, and Africa.

FreshPlaza is by nature an interactive concept that relies on the participation of its readers, where readers are encouraged to use the platform for publishing free press releases (500 words or less) and job advertisements.

Add comment

Commentary option available only for users with a subscription purchased