Study identifies which quality descriptors of fresh blueberries will increase purchasing

2024-05-22 00:00

The study revealed that the demand for fresh blueberries labeled as "Stay fresh" showed the least decrease following a one percent price increase, in comparison to blueberries labeled as "Crunchy" and "Sweety". This offers valuable insights for blueberry growers, retailers, and marketers that can be used to make informed decisions.

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