The berry sector will be the protagonist of Macfrut 2025.
For a long time Macfrut has focused its attention on berries. In the 2023 edition, blueberries were chosen as the emblematic product of the fair, and more recently a video lesson of the Macfrut Academy was specifically dedicated to them.
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.