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The British berry industry is working on creating strawberries with a longer shelf life that could potentially replace Wimbledon's iconic Malling Centenary variety.

2025-07-01 00:00
Perfect, heart-shaped strawberries are a long-standing tradition at the Wimbledon tennis championships, and it’s the Malling Centenary variety – picked and delivered from down the road at Hugh Lowe Farms – which always proves a hit with spectators during the two-week event.

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Fruitnet.com
Fruitnet.com

Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.

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