“The challenge is to make consumers discover Magnum's taste”
Over the last 10 years, Magnum®, the flagship variety of Earth Market, has become a premium round strawberry in 31 European and American countries. "It has been unanimously accepted from the very first tasting in all the countries where we have introduced it. In terms of taste and visual aspect, the Magnum® ticks all the boxes. With an average sugar content of 9.5 degrees Brix, this
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