The Middle East's "insatiable" demand for strawberries can certainly be satisfied.

2025-07-18 00:00

When Marilyn Bull founded Toro Fruit, she anticipated that citrus would be her primary focus, with strawberries playing a secondary role. However, six and a half years later, strawberries have emerged as the clear favorite, a trend that has been ongoing since she visited the Middle East with a strawberry farmer.

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