The ward comes alive with Fruit Shows
Actors on stage on an unusual stage: the fruit and vegetable department of participating shops. The Spettacoli alla Frutta initiative is back, a live edition that 'sees on stage' 22 performers in the role of fantastic characters such as Paco the tomato or Raniero the radicchio, Valeria the peach and Melchiorre the melon, Cinzia the cherry, and again Francesca the strawberry, Carmen the carrot,
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Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.