UK: Strawberry punnets are getting smaller as shrinkflation hits fruit
Amidst claims that supermarkets are shrinking strawberry punnets in order to manage rapidly rising costs, a leading British strawberry grower has stated that shops have threatened to cut orders and argued that many are intentionally reducing pack sizes to avoid hitting shoppers with price rises.
Annabel Makin-Jones, a Yorkshire-based farmer whose strawberries have been stocked in

FreshPlaza is one of the world's most well-known global media platforms for the fresh fruits and vegetables industry, providing its readers with the latest market developments and trends. The team of writers and editors source news from all over the world, and a daily newsletter is sent out with dedicated issues for North America, Latin America, Europe, Asia, Oceania, and Africa.
FreshPlaza is by nature an interactive concept that relies on the participation of its readers, where readers are encouraged to use the platform for publishing free press releases (500 words or less) and job advertisements.