"We will discontinue this strawberry variety."

2026-03-27 00:00

The fresh strawberry season for 2025/2026 in Egypt is coming to an end, while the processed strawberry season is in full swing. This season has been challenging, with issues such as oversupply, poor seedling quality, and declining prices. Khaled Albana, CEO of Legacy Farm for Strawberry, has been leading the efforts to navigate these challenges.

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