Calls to build Vietnam fruit brand

Vietnam needs to develop a national brand identity for its fruit to help add value and increase competitiveness in international markets, according to new calls from the country’s fresh produce industry.

According to a report from Vietnam News, although Vietnam does have a strong fruit export trade, there is not a unified brand identity like a number of other international

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Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.