Can lettuce be innovative?
From the Association of Fruit and Vegetable Producers-Exporters of the Region of Murcia (Proexport) they remind us that the Egyptians were already growing lettuces on the banks of the Nile more than 6,000 years ago. Even today, every year, as a result of R+D+i in the agricultural sector, new varieties are being researched every year to facilitate more sustainable and quality production, as well as varieties that
are more sustainable
than ever before
.
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.