Canada is one of the top 3 fastest-growing exporters of fruits and vegetables in the world due to several factors. These include the country's diverse climate and geography, which allow for a wide variety of fruits and vegetables to be grown. Additionally

EastFruit is an analytical platform that helps in the development of the fruit and vegetable business. The main goal of this platform is to increase the incomes of producers through more efficient production, storage, processing and marketing of fruits and vegetables. EastFruit is a center of knowledge and experience for all participants in the fruit and vegetable market in Eastern Europe, the Caucasus and Central Europe.

The portal is aimed at fruit and vegetable producers, small and medium farmers, producers of fruit and vegetable juices, fruit and vegetable processing, exporters, importers, supermarket chains, suppliers of seedlings, seeds, technologies and equipment, as well as associations and unions of fruit and vegetable producers, state structures and suppliers of services and products for the agricultural sector. In short, for all participants in the fruit and vegetable business.