Ceará State can learn from the fruit exporters of Peru
A business mission from Ceará has returned from a week-long trip to Peru, which 10 years ago exported US$500 million in fruit and today exports US$10 billion. According to consultant Carlos Matos, who led the business mission, in 2024, the entire Northeast will experience a year of drought.
Just 10 years ago, Peru exported fruit worth the equivalent of US$500 million. Today, this
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