A promising future for Picota cherries

2024-04-17 13:00

With the first shipments of Picota, the hand-picked stemless cherry from Spain's Jerte Valley, set to arrive in European supermarkets within weeks, Fruitnet speaks with Monica Tierno of Agrupación de Cooperativas del Valle del Jerte (ACVJ), the largest producer in the region, about the prospects for the new season.

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Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.

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