Asian markets have the potential to consume a larger quantity of cherries.

Pre-season forecasts suggest that the Chilean cherry crop is set to increase by nearly 60 percent in the 2024/25 season. China is anticipated to be the primary market for this additional production. The question arises whether China has the capacity to absorb the higher volume without experiencing significant price depreciation. Additionally, concerns exist about whether there is sufficient infrastructure in terms of packing, shipping, and logistics to handle the increased output.

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