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Spanish Picota cherries are coming back to the UK with a new marketing campaign that includes collaborations with chefs.

2025-06-24 16:00
Spanish Picota producers have started their 2025 UK marketing campaign to further promote awareness of the cherry.

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Fruitnet.com
Fruitnet.com

Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.

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