Chile sets out competitiveness strategy at launch of Fruits from Chile brand

Asoex, the Chilean Fruit Exporters Association, has rebranded as Fruits from Chile as part of a strategy to address mounting competition from other Southern Hemisphere suppliers and internal structural challenges facing the country’s fruit industry.

At a launch seminar for the new name held this week, the association set out a roadmap to boost the competitiveness and growth of

More. Go to the article

Fruitnet.com

Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.