Chilean fruit industry unites under new brand

More than 100 representative from the Chilean fruit industry gathered at Fruit Logistica in Berlin last week to launch the country’s new brand, Frutas de Chile.

Frutas de Chile president Iván Marambio said the new brand united the fruit industry under a single banner and eliminated the confusion of managing several brands, including Asoex, Fruits From Chile, Frutas de Chile,

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