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Dia is increasing its investment in promoting fresh produce to encourage shoppers to eat more healthily.

2026-01-15 13:00
The Spanish retailer Dia has announced that it will invest €180 million this year to finance promotions on a variety of products, with a particular emphasis on fresh fruits and vegetables.

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Fruitnet.com
Fruitnet.com

Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.

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