Diversification, regulation, and reducing food waste are crucial strategies that can help the industry meet consumers' sustainability expectations. 1. Diversification: By offering a wider range of sustainable products, the industry can cater to the dive

2024-06-12 00:00

While consumers are demanding sustainably produced fruits and vegetables from the industry, they are not willing to pay a premium for it. This was one of the main messages conveyed during this year's State of the Industry panel at Hort Connections. This year, the annual conference event took a different turn.

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