Dutch trader retires after 40 years in the fruit and vegetable sector
After a 40-year career in the fruit and vegetable trade, Ben Messaoud retired on January 1, 2024. He began on January 1, 1984, at a fresh produce sector importer/exporter, before starting Hortica six years later. The Dutch company had a similar product range but with a greater focus on the Belgian, Italian, and French processing industries. "That happened in a small rental property in the
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