EuFruitbasket is launched to promote fruit consumption in Germany and Spain.
This three-year campaign, from May 2024 to April 2027, is co-financed by the European Commission under Regulation (EU) 1144/2024, supporting actions on information and promotion of agricultural products in the domestic market. The
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.