Exotic sales could see an advantage by focusing on entertainment.

2026-03-10 12:00

When it comes to marketing exotic fruit in Europe, success may depend less on telling shoppers what they should eat and more on helping them to discover new tastes and finding enjoyment in food. That’s the view of Thierry Montange, senior marketing director for Europe and Africa at Fresh Del.

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Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.

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