"Change of narrative" against inflation
It seems like centuries after the explosion of household consumption that led to the pandemic. An abnormal situation from which, it was said, we would emerge better off. We have not. At least as far as fruit and vegetable consumption is concerned. Figures returned to 'normal' in mid-2021 but have continued to fall at the European level, pushed down by inflationary pressure and the
European food crisis.
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.