Frozen fruit and dried veg enjoy new-year sales boost

The popularity of flexitarian diets as consumers take a new-year health kick has boosted sales of fruit and vegetables.

According to figures from NIQ for the four weeks to 27 January, a willingness to mix up their diets and prioritise simple, affordable and lower-waste meals helped increase sales of frozen fruit by 14 per cent and dried vegetables and pulses by 23 per

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