"It's an easy choice when China is willing to pay €30 for a box of pears and, in Europe, it's a fight to get €12"
The first South African pears destined for Origin Fruit Direct are on their way to the Netherlands. "Over the years, the South African top fruit import volume has significantly decreased. We're a relatively small player and try to specialize mainly in blushed pears," says Randolf Aaldijk. "The European top fruit market is good, but that's a double-edged sword. Everyone immediately thinks we
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