Online channel growth stabilises
The pandemic and confinements generated the great boom in online sales. Data from AECOC Shopperview and Nétrica indicate that, while before 2019 only 15% of consumers used the online channel to make their FMCG purchases, by the end of 2022 the percentage was already 26.8%. Since the onset of the pandemic, the figure has grown steadily until
The number of online shoppers has
increased
sometimes by as little as 15%.
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.