Overall limited growth for On the way to PlanetProof
Open-air vegetables now account for 70% of the area under cultivation in the Netherlands, while covered cultivation accounts for 73%. The stable development is partly due to demand from supermarkets, which have also become certified in greater numbers. SMK, the foundation that develops and manages the quality mark, has published these growth figures for 2023
Fruchthandel is a global media company located in Düsseldorf, Germany. The company's main focus is on fresh fruits and vegetables, covering everything from planting and cultivation to distribution and consumption. With its roots dating back to 1916, Fruchthandel has a long history of providing expert and timely information on the topic of fruits and vegetables through its flagship magazine, "Fruchthandel Magazin". In addition to the weekly publication, the company also offers special national and thematic editions, an industry guide, and a daily newsletter, "Fruchthandel Newsmail".