Sustainable purchases growing again in Spain
Spain’s “Eco-Active” segment, made up of environmentally conscious consumers, has recovered from its decline in 2022. In fact, in 2023, the number of buyers concerned about sustainability increased to represent 22% of shoppers, compared to 18% in 2022 and 22% in 2021. These consumers spend almost €500 billion each year in the FMCG market, and that figure is expected to reach €1
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