"Underpricing fruit and vegetables leads to increased wastage in Ireland"
According to the dean of Cork University Business School, prof. Thia Hennessy, the underpricing of fruit and vegetables is a ‘vicious circle’ that fuels the food waste problem in Ireland. Common households accounted for 29% of the total food waste generated in Ireland in 2021, according to the latest figures by the Environmental Protection Agency (EPA). Ireland significantly relies on
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