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Flemish fruit tree growers reconsider strategy after years of crisis
2025-04-14 10:00
Source:
Fruchthandel.de
The decreasing demand for new trees and rising costs also put this family business in a difficult situation. Thanks to a capital injection from two Dutch colleagues, the company is now getting a new opportunity. The focus is shifting to club varieties, which are gaining more attention.
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Fruchthandel.de
Fruchthandel is a global media company located in Düsseldorf, Germany. The company's main focus is on fresh fruits and vegetables, covering everything from planting and cultivation to distribution and consumption. With its roots dating back to 1916, Fruchthandel has a long history of providing expert and timely information on the topic of fruits and vegetables through its flagship magazine, "Fruchthandel Magazin". In addition to the weekly publication, the company also offers special national and thematic editions, an industry guide, and a daily newsletter, "Fruchthandel Newsmail".
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