Four suggestions for a premium offer

2024-11-20 12:00

A premium brand must keep its brand promise to consumers - a difficult task, as emphasized by Germano Fabiani, who is responsible for fruits and vegetables at Coop Italy - fruits and vegetables are ultimately exposed to the climate. His suggestion: High quality.

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Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.

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