A new company to promote the Mela di Verona brand

2025-02-04 00:00

The Mela di Verona project is evolving with the creation of Mela Veneta srl, a new business established by cooperatives and private warehouses in the Verona and surrounding areas. The goal of this new company is to enhance the marketing of local apples under the "Mela di Verona" brand. This brand, for which the PGI (Protected Geographical Indication) has been obtained, represents a significant step towards promoting and protecting the unique apples grown in this region.

More. Go to the article

Freshplaza.com

FreshPlaza is one of the world's most well-known global media platforms for the fresh fruits and vegetables industry, providing its readers with the latest market developments and trends. The team of writers and editors source news from all over the world, and a daily newsletter is sent out with dedicated issues for North America, Latin America, Europe, Asia, Oceania, and Africa.

FreshPlaza is by nature an interactive concept that relies on the participation of its readers, where readers are encouraged to use the platform for publishing free press releases (500 words or less) and job advertisements.

Add comment

Commentary option available only for users with a subscription purchased