"A promising beginning for a type of product that has been doubling global sales volumes every year."

2026-02-12 00:00

The Sassy™ harvest has begun in the Hawke's Bay and Nelson regions of New Zealand, as well as in Shepparton, Australia, and South Africa. Australia was the first to start harvesting, with the initial pick taking place on February 2nd. This has brought relief to local retailers after a challenging apple season last year.

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