Australian apple campaign is focusing on the snack market with advertisements and free product sampling.

2026-03-11 00:00

Australia's apple industry is currently implementing the "No Snackgrets" campaign, which is funded through a levy. The goal of this campaign is to boost apple consumption and grow the fruit's market share as a snack. Launched in August 2024, the initiative aims to increase household penetration, especially among light buyers. It was developed with the aim of

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