Club apples play a central role in VIP's assortment strategy.

2025-01-08 09:00

While in 2014 only 1% of the apples produced by VIP were club apples, currently the share is 15% - with the goal of further expanding it in the upcoming seasons.

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Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.

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