Fyffes has launched a summer campaign promoting pineapples.

2026-06-04 15:00

Fyffes is launching its "Brighten Up Your BBQ" shopper campaign to promote pineapples as a central part of the summer grilling season. The campaign will be featured in 61 Globus stores in Germany starting from 8 June, and will later be introduced in the UK and Ireland during June and July.

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