Rijk Zwaan is expanding its operations with a new brand of snack peppers: "You need to narrate a tale."

2025-05-23 00:00

When kids ask their parents to replace their school lunch apples with special bell peppers, you are doing something right as a breeding company. Rijk Zwaan developed Tatayoyo, a brand of sweet pepper that is distinctive because of its shape but, especially, because of its flavor. This year will

More. Go to the article

Freshplaza.com

FreshPlaza is one of the world's most well-known global media platforms for the fresh fruits and vegetables industry, providing its readers with the latest market developments and trends. The team of writers and editors source news from all over the world, and a daily newsletter is sent out with dedicated issues for North America, Latin America, Europe, Asia, Oceania, and Africa.

FreshPlaza is by nature an interactive concept that relies on the participation of its readers, where readers are encouraged to use the platform for publishing free press releases (500 words or less) and job advertisements.

Add comment

Commentary option available only for users with a subscription purchased