"The promotional weeks resulted in double the expected number of orders."

2025-01-07 00:00

In recent years, the beginning of the new year has typically signified the initiation of marketing for the flagship Rubis Gold apple at Devos Group. However, this year, the volumes are already nearly sold out. "This season is unlike any other. We intentionally chose to kick off the Rubis Gold marketing earlier than usual."

More. Go to the article

Freshplaza.com

FreshPlaza is one of the world's most well-known global media platforms for the fresh fruits and vegetables industry, providing its readers with the latest market developments and trends. The team of writers and editors source news from all over the world, and a daily newsletter is sent out with dedicated issues for North America, Latin America, Europe, Asia, Oceania, and Africa.

FreshPlaza is by nature an interactive concept that relies on the participation of its readers, where readers are encouraged to use the platform for publishing free press releases (500 words or less) and job advertisements.

Add comment

Commentary option available only for users with a subscription purchased