VentureFruit secures exclusive agreement with Mt Erin Group after cyclone destruction.

2025-02-12 06:00

VentureFruit, T&G Global's intellectual property management and commercialization business, has announced a new agreement between local Hawke’s Bay breeders, Plant IP Partners, and the Mt Erin Group. The agreement involves licensing a new apple variety called 'MAC12' to support Mt Erin's cyclone recovery efforts.

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Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.

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