VentureFruit signs exclusive contract for the Mt. Erin Group for the cultivation, sale, and distribution of the new apple variety 'MAC12'.

2025-02-12 11:00

The Mt. Erin Group, an established apple cultivation and marketing company in Hawke's Bay, had to deal with the effects of Cyclone Gabrielle on their orchards in February 2023. As part of their rebuilding plans, the company actively searched for a new premium apple variety to plant.

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