"FRUIT LOGISTICA Innovation Award Technology: 'FarmRoad Irrigation Module' by WayBeyond, New Zealand, has been nominated."

Fruchthandel is a global media company located in Düsseldorf, Germany. The company's main focus is on fresh fruits and vegetables, covering everything from planting and cultivation to distribution and consumption. With its roots dating back to 1916, Fruchthandel has a long history of providing expert and timely information on the topic of fruits and vegetables through its flagship magazine, "Fruchthandel Magazin". In addition to the weekly publication, the company also offers special national and thematic editions, an industry guide, and a daily newsletter, "Fruchthandel Newsmail".